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Faculty Member

Kevin Gentzel


Kevin Gentzel has led some of the world’s most influential media organizations and now helps shape the future of the College of Liberal Arts and Sciences as a member of the Dean’s Leadership Council. His advice to Gators? Play the long game.

About Me

My advice to every Gator:

It will be less about Artificial Intelligence and more about Actual Intelligence that combines empathy, life experiences, failures, “aha” moments and human to human relationships. Yes, there will be more AI, but it will not replace the bonds that connect humans together personally and professionally.

One thing I wish I knew when I was a student:

Kevin Gentzel smiles for a selfie with his wife and two daughters, with mountains and a body of water in the background.

Your life is only beginning. Things can seem so acutely dramatic as you work your way towards graduation. Life, your personal relationships, your career, your spirituality, your interests – is a long game. You have time to make mistakes. You have time to find the right partner. You have time to try different careers or launch a start up. You have time – take advantage of it.

Biggest surprise after UF:

People with fancy Ivy League degrees are not, in fact, more impressive than Gators. I have had more than my fair share of Ivys work for me. It’s just a degree. UF gives you SO many opportunities and teaches you so many things – it’s like an Ivy League degree in social dynamics, work/life balance and handling adversity.

Career Story

Kevin is the Global Chief Commercial and Growth Officer at Newsweek, responsible for leading the company’s digital advertising, digital subscription, affiliate, consumer, events and docuseries businesses.

Kevin joined Gannett as its first chief revenue officer in 2015 and led all advertising and marketing solutions revenue in North America, including USA TODAY, ReachLocal and over 260 local news properties. He built and led a global team of 4,000 employees and was responsible for $1.6B in revenue. In 2019, Kevin was promoted to President, Digital Marketing and Advertising Solutions, and under his leadership grew digital revenue in display, search and social to over $1B in ARR and ran the full P&L for the $400M digital marketing solutions business.

Previously as Yahoo!’s head of advertising sales for North America, Kevin oversaw the operations of the sales organization from developing new revenue streams and sales strategies to leading client meetings and activities at key industry events. Under his leadership, his team was responsible for $4B in advertising revenue.

During his previous role as the CRO at The Washington Post, he was responsible for launching and building the TWP Brand Studio, along with driving revenue across all products including print, digital, events and conferences. Kevin successfully led the commercial team through the sale of the company to Jeff Bezos.

Prior to Washington Post, Kevin was president and group publisher at Forbes before his promotion to Forbes’ first Chief Revenue Officer in 2010. During his tenure as CRO, he developed industry leading ad product innovation, including the early native advertising offering AdVoice, launched a Chief Marketing Officer practice, and cultivated a world-class sales leadership team of which included senior leaders across the media, tech and advertising industries.

Kevin is a regular speaker at industry events, such as the Financial Times Global Media Summit, Business Insider Ignition, the Forbes CMO Summit, the Digiday Publisher Summit, Advertising Week and the Cannes Advertising Festival.

Education

  • 1992 BA English Literature, University of Florida